Azores lead Portuguese regions in the use of the term Biodiversity (Googling Trends report)

Using the a web-crawling approach (Google Trends) it is observed that Azores and also Madeira are the regions of Portugal in which the word "biodiversidade" is more commonly used in news headlines. 

Interestingly the year of 2010 peaks in the use of this word, which is easily explained by the fact that it was the "International Year of Biodiversity".

We also observe that levels of public interest in "Biodiversidade" are decreasing as observed in the graph in attachment. This calls for a need of raising public awareness for the importance of biodiversity.